Some frequently asked questions to learn a little more about this tool, the newsletter or newsletter and / or products and services is one of the most effective tools on the Internet:
01. What is a newsletter or newsletter and / or products and services?
02. What is it for a newsletter or newsletter and / or products and services?
03. A newsletter or newsletter and / or products and services can enhance my business?
04. What criteria addressing your newsletter or newsletter and / or products and services?
05. Do I need also a web site or web page?
06. What resources do you have to have to launch a newsletter or newsletter and / or products and services?
07. What if departure is delayed or newsletter newsletter and / or products and services?
08. Is it necessary to define a communication strategy?
09. Who is going to write?
10. How to distribute a newsletter or newsletter and / or products and services?
11. What are the advantages of a newsletter or newsletter and / or products and services?
12. other advantages
A newsletter or newsletter and / or digital products and services is like a small magazine published by a company, an institution or a professional with the initial objective of disseminating news and articles of interest to the reader, is like a letter or newsletter informative e-mailed to customers, suppliers, partners, etc.., including information received via e-mail and can include advertising.
It is a publication that resembles a small newspaper and whose content is generated for a very specialized audience, which targets a specific group with a common interest. The information generated is not in the general news media information since it is very specialized and it is valuable only for people that develop within the technical specifications of the subject or in the same business area, which is why the term English is used to refer to bulletins confidential.
The smart thing is to make this newsletter or newsletter and / or products and services serve to generate a community of subscribers which, in the near future or to immediately and automatically, your company can make special offers of your products, services etc.
Basically, every newsletter or newsletter and / or products and services created to make known any information. Information should be relevant to the reader
The most important thing in your business, not the product, service, applied technology, etc., But their contacts, their lists or groups, it is most important to your business, since it has no value if you do not who have to sell their products. Thus, the Internet's most valuable asset is their contact list, or put another way: their customers. Thus we can say that the newsletter or newsletter and / or products and services used to communicate with their customers and do business.
It is rare for a newsletter or newsletter and / or products and services, by itself, achieve immediate sales. However, you can make sure to generate addiction in the receiver lets you achieve a range of business opportunities that never would have imagined.
Will generate confidence in you and your organization, about the issues that are related to their activity. So it all depends on the objectives to take this type of tool use. So building a relationship that will then allow you to deliver some of their products or services with a high degree of acceptance.
Beyond that, there are a few certainties: will build the database most appropriate for your business and will be establishing a continuity of communications contact, at minimal cost that no other means will be guaranteed.
In some cases, we may charge for receiving the newsletter or newsletter and / or products and services. While there are some bulletins that require payment or credit, it is generally advisable to be free. That helps your circulation. But there are other ways to obtain profitability in the medium and long term: include banners of related companies, selling products at a special price, offer services that are only available to readers
It is important to select the recipients of your communication, they are known to have the potential and interest in communication, allowing the reception of it, based on the permit.
The newsletter or newsletter and / or digital products and services via email arriving involve some intrusion into the reader's life. You only need to read it who is part of your target. Look no people that has nothing to do with you: she and her company have common interests. Neither she will become your client, or your company as a supplier.
The newsletter or newsletter and / or digital products and services is the son of direct marketing: it is not reaching as many people as possible, but to get to the right people. For the same reason, avoid indiscriminate shipments. But, as you will want to increase its subscriber base, remember to incorporate mechanisms for early readers forwarded copies to your friends, colleagues and family. Include the offer of a free subscription on your web site, in ads, brochures and on every piece of off-line communication that takes place with your company.
No need to have a web site for a newsletter or newsletter and / or products and services of your company, because with this tool, you get in touch with your customers through e-mail, informing or communicating their news , business, etc., but if you own a web site surely boost your business, making more customers, companies etc., have the opportunity to meet you, so subscribe and promote your business. Readers can find all previous issues, and it is the natural place to keep them and so they are always handy. Also, the website is intended to provide more information about your company, its history, its products, its leaders, its code of ethics.
You must have a list of contacts to which you want to get your communication, an e-mail, an editor of its newsletter or newsletter and / or products and services you can be yourself, and our tool, which will greatly benefit.
A newspaper or magazine high popularity can not stop going out from one day to the other, or appear uneven. For the same reason, your newsletter or newsletter and / or products and services needs to respect the continuity that has been self-imposed.
Perhaps you'd rather that at first appear monthly, but maybe then discover you have a lot to say and you need to extend the appearance making biweekly. Whatever the chosen frequency, try keeping it unchanged for a while. Note that the arrival of your newsletter or newsletter and / or products and services is the fulfillment of a tacit commitment that you have taken with your readers. It's like a weekly, biweekly or monthly with friends. Do not let them down, do not miss that appointment.
The newsletter or newsletter and / or products and services, as all parts of your business communication issues should be part of a strategy. The big difference is that the newsletter or newsletter and / or products and services itself is, at the same time, which is half a product or service generated by your organization. Therefore, in addition to inclusion in the communication strategy, it should provide for certain goals. For example, to obtain a certain number of subscribers in a specified time frame. Based on this strategy is to design appropriate tactics, applying them in a timely.
The issue of language is key to the success of your newsletter or newsletter and / or products and services, perhaps not so important how nice or be presented, how well you manage, how sympathetic (a) you be, or be an expert on the subject, the most important of any newsletter or electronic communication is the content.
You can prepare the editorial or a short note in each issue, and leave the rest for an experienced copywriter segmented communications accompanied by images, etc..
The distribution has several paths. One is the internal distribution and manual. It can work well when the readership is low, but then it will become a bigger and bigger disadvantage.
Another way is to acquire a tool like the one we propose, which makes it possible not only sending successive editions, but also automating responses and can be used by a company specializing in interactive marketing or e-marketing you hire, as proposed tool for you.
We can mention many advantages of the newsletter or newsletter and / or products and our Services, but we emphasize the following:
Any person (or company) regardless of capital can edit their own statement with a truly global reach.
They are easy to build, deploy and maintain, allowing you to present your company, your products, your services ... also generates trust and credibility necessary to facilitate the construction of brand (branding).
A diferencia del tráfico en un web site, que puede ser cuantificado, pero se desconoce la identidad concreta de quién lo navega, en un newsletter o boletín de noticias y/o productos y servicios la base de contactos está perfectamente individualizada en cada número, esto le permite mostrar sus ventajas competitivas y fidelizar a sus clientes
Establish lasting and mutually beneficial relationship with their customers and prospects.
¿No sería fantástico poder saber en que punto falla una campaña de marketing directo?
In e-mailing is not simply measured response but also the emails open and the level of consumer interest / professional through its interaction with the various links that make creativity e-mail.
Profitability in e-mailing is guaranteed. Being able to reach the same contact via traditional one-fifth of the amount, it is difficult to improve e-mailing the average costs of customer acquisition almost any advertiser.
An e-mailing campaign can be made in 3 days and "closed", obtaining 90% of the answers in just over a week since its inception. For specific campaigns, previously unplanned, is an unbeatable tool.
Internet and reached 31% (13.000.0000 people) of the Spanish population and the e-mail is the most used and valued by the users of this medium. The possibilities of this collective segmentation are equivalent to those that can be performed in traditional direct mailing lists.
Companies that communicate with their potential customers through the Internet medium convey an image of modernity and closeness versus others that remain outside of this medium.
Perform e-mailing costs on average 80% less than traditional mailing perform a mail. It saves paper, envelope stuffing, and postage, and can reach the same consumers and professionals performing a traditional direct mail campaign.
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