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A digital products and services newsletter is like a small magazine edited by a company, an institution or a professional with the initial objective of disseminating news and articles of interest to the reader, it is like an informational letter or electronic newsletter sent by mail to customers, suppliers, partners, etc., which includes information received by e-mail and may include advertising.
It is a publication that resembles a small newspaper and whose content is generated for a very specialized audience; He usually addresses a specific group with a common interest. The information generated is not found in the general news of the media since it is very specialized information and this is valuable only for people who develop within the technical specifications of the subject or in the same business area, that is why the term In English it is used to refer to confidential newsletters.
The smart thing is to make that newsletter or newsletter and / or products and services serve to generate a subscriber community to which, in the near future or immediately and even automatically, your company can make special offers of your products, services etc.
Basically, any newsletter or newsletter and / or products and services is born to publicize some type of information. Information that should be relevant to the reader.
The most important thing in your business is not the product, the service, the applied technology, etc., but your contacts, your lists or groups, that is the most important thing in your business, since it has no value if you do not He has someone to sell his products to. In this way, on the Internet the most valuable asset resides in your contact list, or in other words: your customers. In this way we can say that the newsletter or newsletter and / or products and services serves to communicate with your customers and do business.
It is rare for a newsletter or newsletter and / or products and services, by itself, to achieve immediate sales. However, you can make sure that generating "addiction" in the receiver will allow you to achieve a range of business opportunities that you would never have imagined.
It will generate trust towards you and your organization, on the issues that have to do with your activity. Therefore, everything will depend on the objectives pursued by assuming the use of this type of tool. And so you will build a relationship that will then allow you to offer some of your products or services with a high degree of acceptance.
Beyond that, there are a couple of certain things: you will be building the most appropriate database for your business and will be establishing a continuity of a communicational contact, at a minimum cost that no other means can guarantee.
In some cases, it is possible to charge for the reception of the newsletter or newsletter and / or products and services. While there are some newsletters that require a payment or subscription, it is generally advisable that they be free. That helps to spread it. But there are other ways to obtain profitability in the medium and long term: include banners from related companies, sell products at a special price, offer services that are only available to readers.
It is important that when selecting the recipients of your communication, they are known, and have a potential interest in your communication, which will allow the reception of it, based on the permit.
The newsletter or newsletter and / or digital products and services that arrive by email imply a certain intrusion into the life of the reader. You just need to be read by who is part of your target. Do not look for people who have nothing to do with you: neither she nor her company have common interests. Neither she will become your client, nor your company as your supplier.
The newsletter or newsletter and / or digital products and services is the son of direct marketing: it is not about reaching as many people as possible, but about reaching the right people. Therefore, avoid indiscriminate shipments. But, as you will surely want to increase your subscriber base, don't forget to incorporate mechanisms for the first readers to forward the copies to their friends, colleagues and family. Include the offer of a free subscription on your website, in your notices, brochures and in any piece of offline communication that takes place with your company.
You do not need to have a website to have a newsletter or newsletter and / or products and services of your company, since with this tool, you get in touch with your customers through e-mail, informing or communicating your news , business, etc., although if you have a website, it will surely boost your business, making more customers, companies, etc., have the possibility to meet you, subscribe and thus boost your business. Readers can find all the previous numbers, since it is the natural place to keep them and so that they are always at hand. Also, the website is intended to provide more information about your company, its history, its products, its managers, its code of ethics.
You must have a list of contacts to whom you want to send your communication, an e-mail account, an editor of your newsletter or newsletter and / or products and services that you can be yourself, and our tool, which It will allow you to obtain great benefits.
A newspaper or magazine of great popularity can not stop going from one day to the next, or appear irregularly. For the same reason, your newsletter or newsletter and / or products and services need to respect the continuity that has been imposed.
You may prefer to have it appear monthly at first, but you may later discover that you have a lot to say and will need to expand the appearance by making it biweekly. Whatever the frequency chosen, try to keep it unaltered for a good time. Keep in mind that the arrival of your newsletter or newsletter and / or products and services is the fulfillment of a tacit commitment that you have assumed with your readers. It's like a weekly, biweekly or monthly meeting with your friends. Don't let them down, don't miss that date.
The newsletter or newsletter and / or products and services, like all communication pieces that your company issues, should be part of a strategy. The big difference is that the newsletter or newsletter and / or products and services itself is, at the same time, a medium that constitutes a product or service generated by your organization. Therefore, in addition to including it in the communication strategy, you should set certain goals for it. For example, obtain a certain number of subscribers within a predetermined period. From that strategy, you must design the corresponding tactics, applying them in a timely manner.
The theme of the writing is key to the success of your newsletter or newsletter and / or products and services, perhaps it is not so important how beautiful or well presented, how well you manage it, how nice you are be, or be an expert in the field, the most important of any newsletter or electronic communication is the content of it.
You can prepare the editorial or a brief note in each issue, and leave the rest for an editor with experience in segmented communications accompanied by images, etc.
The distribution has several paths. One is that of internal and manual distribution. It may work well when the number of readers is low, but then it will become a bigger and bigger inconvenience.
Another way is the acquisition of a tool like the one we propose, which makes possible not only the sending of successive editions, but also the automation of the answers and that can be used by a company specialized in interactive marketing or e-marketing that you hire, as a tool proposed by you.
We can mention many advantages of the newsletter or newsletter and / or products and services, but let's highlight the following:
Any person (or company) without distinction of capital can edit their own statement with a true global reach.
They are easy to build, distribute and maintain, allowing you to publicize your company, its products, its services ... It also generates the necessary trust and credibility by facilitating brand building (branding).
Unlike traffic on a website, which can be quantified, but the specific identity of who is browsing it is unknown, in a newsletter or newsletter and / or products and services the contact base is perfectly individualized in each number, this It allows you to show your competitive advantages and loyalty to your customers
It establishes lasting and mutually beneficial relationships with your current and potential clients.
Wouldn't it be great to know at what point a direct marketing campaign fails?
In e-mailing, the response is not simply measured but also the open e-mails and the level of interest of the consumer / professional through their interaction with the different links that make up the creativity of the e-mail.
The profitability in e-mailing is guaranteed. Being able to reach the same contact as traditionally for a fifth of the amount, it is not difficult to improve via e-mailing the average customer acquisition costs of almost any advertiser.
An e-mailing campaign can be elaborated in 3 days and "closed", obtaining 90% of the answers in just over a week since its conception. To carry out specific campaigns, not previously planned, is an insurmountable tool.
The Internet already reaches 31% (13,000,000 people) of the Spanish population and e-mail is the most used and valued tool by users of this medium. The possibilities of segmentation on this group are equivalent to those that can be done in traditional direct mail lists.
Companies that communicate with their potential customers through the Internet media transmit an image of modernity and closeness to others that remain outside of this medium.
Performing an e-mailing costs an average of 80% less than doing a traditional mailing by mail. You save on paper, envelope, envelope, and postage, being able to reach the same consumers and professionals as carrying out a traditional direct mail campaign.
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