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Manual de Imagen corporativa - Manual de identidad corporativa - Manual de marca.

¿Qué es un manual de identidad corporativa? - Hacer un manual de imagen corporativa.

El manual de identidad corporativa o manual de imagen corporativa de una empresa o institución, es un documento en el que se diseñan las líneas maestras de la imagen de una compañía, servicio, producto o institución. En este manual corporativo se definen las normas que se deben seguir para imprimir la marca y el logotipo en los diferentes soportes internos y externos de la compañía, con especial hincapié en aquéllos que se mostrarán al público. Ya sean formatos especiales, posters, folletos, catálogos, pancartas, flyers, papel de carta, sobres, tarjetas de visita, televisión....

El manual de identidad corporativa o de imagen de la empresa, se describen los signos gráficos escogidos por la compañía para mostrar su imagen así como todas sus posibles variaciones: forma, color, tamaño, tipografías de letras, fuentes, soportes, ...

En este manual, se explica su forma, oportunidad y lugar de utilización mediante la inclusión de ejemplos gráficos. Se muestran también las normas prohibitivas de sus aplicaciones. Por lo tanto se describen todas las formas posibles y posibilidades para representar el logo de la empresa, su tipografía a utilizar en documentos, así como los colores que se utilizan.

Los contenidos del manual corporativo se agrupan básicamente en dos grandes capítulos:




 

Etiquetas / Tags:

Manual de marca corporativa, manual de imagen corporativa, usos de la marca, como utilizar el logo y los colores, como utilizar la topografía.


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