Outdoor advertising
Rey Felipe
Billboards and vehicle graphics for a wine brand marketed in China, built to feel premium, visible and export-ready across outdoor formats.
The project
A wine brand translated into outdoor formats with more impact and market presence
In this project the visual language of the brand had to travel well from packaging and identity into billboards and vehicle applications. The goal was not only visibility, but also a premium impression consistent with the product category.
The resulting pieces used stronger scale, bolder hierarchy and more direct presence so the campaign could work in demanding outdoor environments without losing brand character.
- Client
- Rey Felipe
- Project
- Outdoor brand campaign
- Category
- Billboard and vehicle design
- Format
- Large-format outdoor communication
- Goal
- Support brand visibility in export markets
- Services
- Design, adaptation and vehicle graphics
