Outdoor advertising
Second Company
Graphic and creative billboard design for a second-hand company, created to catch attention fast and communicate a commercial offer clearly.
The project
A more direct visual language for a more transactional retail message
Second-hand retail needs advertising that attracts the eye quickly and feels easy to decode. The visual solution has to be more direct and commercially explicit than in luxury or editorial contexts.
This campaign used stronger contrast and more immediate communication so the message could perform well in outdoor placements and support local visibility.
- Client
- Second Company
- Project
- Retail billboard campaign
- Category
- Billboard design
- Format
- Large-format local advertising
- Goal
- Increase visibility for a second-hand business
- Services
- Design, composition and adaptation
