Sport

The project

NEWSUMIT: Where Steadfast Spirit Meets Overflowing Creativity in Sports Gear Design

In the ascent towards peak brand identity, OFIFACIL has embodied the vigor and creativity of NEWSUMIT, a firm that not only conquers peaks but also minds and hearts with its specialized alpinism and high-mountain sports gear.

Through the conceptual representation of a mountain and a bold, robust typography, we’ve crafted a logo that not only stands out for its strength but embodies the unique blend of NEWSUMIT’s functional creativity and intrepid styles in each piece of designed equipment.

“Creativity in mountain gear”, “Innovative alpinism material”, “Sports gear brand design”... They're digital bridges that strategically link NEWSUMIT's powerful identity with cyberspace, ensuring a commanding and focused digital presence.

At OFIFACIL, we not only infuse our creations with over 20 years of graphic design and branding experience, but we also implement a vision that goes beyond the conventional, exploring new frontiers in brand design, logos, and corporate image.

Our team of professional illustrators intertwines art and narrative, injecting into each design aesthetic and symbolic value that enriches the identity and communicates the essence of the brand in a unique and memorable way.

With a track record that speaks, our team of graphic designers not only brings more than two decades of experience but also a rejuvenated perspective that continues to evolve and adapt to emerging trends and market demands.

Explore the visual identity of NEWSUMIT and discover how OFIFACIL is reshaping the landscape of graphic design and branding, merging the practical with the aesthetically exceptional, and the traditional with the innovative.